ACT Tutoring & Fractional CMO Services
Click the image for the full size PDF social media sizing guide. All new for 2014. Social media changes and improves with age. Recently Facebook, Twitter, LinkedIn and YouTube have all updated their layout and image handling capabilities. Now you can have larger, higher resolution and more adaptive images on your pages and profiles. But … Continue reading Infographic – Social Media Image Sizing Guide
Blending BI and Social Competitive Intelligence for deep insight into your business. Business intelligence tells you what happened at work. Good business intelligence tells you what is happening now. Competitive intelligence tells you what your competitors and the market did. Good competitive intelligence tells you where they’re headed. Both BI and CI crunch big data … Continue reading Answering the ‘So What’ Question
Check out the graph from Indeed trends. Sharepoint job openings / needs are at their lowest point since 2008. There are several ways to interpret the chart. It could mean that: 1) we’ve reached sharepoint saturation and business are happily using it with loyal and skillful administrators/developers to keep it running OR 2) SharepPoint is … Continue reading SharePoint Slump
Here is a quick, real life example for how to estimate your competitor’s event marketing budget and get a hint as to when they’re going to launch a new product or service in 10 steps: 1) List your key competitors. You know your market and the main players in your space so make a list. … Continue reading 10 Steps for Social Competitive Intelligence
Traditional Competitive Intelligence is in a rut. Books, websites, whitepapers and presentations all echo the same techniques and priorities that defined the practice 10 years ago. Research public filings, read credentialed analyst reports, talk to employees and former employees if you can, be careful of blogs they might not be trustworthy. Social media? Be extra … Continue reading Social Competitive Intelligence
Competitive Intelligence and Business Intelligence Professionals Must Learn to Incorporate Deep web and Social media data into their evaluation and findings. BloomThink’s SWIFT – social web intelligence framework and tactics – program helps companies do just that. Take a look at our Source and Signal table below. This is just a few of the sites … Continue reading SWIFT Source and Signal Table – Updated
These days everything, it seems, is something-as-a-service. Software as a service has become familiar. We use web mail like Gmail, online CRM like Salesforce.com and tools like Quickbooks to mange accounting. Platform as a Service with tools like Amazon AWS, Windows Azure and Rackspace have gained speed. But what about people as a service? People as a … Continue reading People as a Service
There are those who claim “email is dead”, “search is dead”, “ECM is dead” and so on. I’ve been guilty of that too. We’re right but it doesn’t matter. Technology is always superseded by better, faster, more disruptive technology. But few businesses are in the business of spending money on the latest and greatest tech. We can … Continue reading Why Your Company Wont Adopt Social Business Technology
2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012. Therefore we have performed some deep textual … Continue reading Trendspotting 2013
Oracle buys Vitrue (pronounced Vi-true) It seems Oracle is getting religion on social…again. This time they have acquired a multi-tenant SaaS social media management platform firm named Vitrue for a reported but unconfirmed $300M. The big news with this acquisition is that Vitrue provides the software and analytics for big B2C businesses to management engagement across … Continue reading Oracle To Buy Vitrue – In Depth
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