Oracle’s Summer of Social

For each of the last 3 months database behemoth Oracle has been on a Social Media acquisition spree.  In May, they acquired Vitrue.  Then in June it was Collective Intellect.  Now in July it is Involver. The General Presentation [PDF Warning] is worth a look. The big question is whether this represents 1) a real … Continue reading Oracle’s Summer of Social

Oracle To Buy Vitrue – In Depth

Oracle buys Vitrue (pronounced Vi-true) It seems Oracle is getting religion on social…again.  This time they have acquired a multi-tenant SaaS social media management platform firm named Vitrue for a reported but unconfirmed $300M.  The big news with this acquisition is that Vitrue provides the software and analytics for big B2C businesses to management engagement across … Continue reading Oracle To Buy Vitrue – In Depth