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There is an unseemly hubris in content and collaboration software. It is the assumption that knowledge and innovation can come out of them. As if our companies were some sort of orange to be squeezed into a pitcher and served up as a healthy and tasty accompaniment to breakfast. The trend has a long history … Continue reading Creativity and Collaboration
Here is a quick, real life example for how to estimate your competitor’s event marketing budget and get a hint as to when they’re going to launch a new product or service in 10 steps: 1) List your key competitors. You know your market and the main players in your space so make a list. … Continue reading 10 Steps for Social Competitive Intelligence
Traditional Competitive Intelligence is in a rut. Books, websites, whitepapers and presentations all echo the same techniques and priorities that defined the practice 10 years ago. Research public filings, read credentialed analyst reports, talk to employees and former employees if you can, be careful of blogs they might not be trustworthy. Social media? Be extra … Continue reading Social Competitive Intelligence
Work is increasingly something we DO and less someplace we GO. Combine employment trends with the ability to deliver expertise from anywhere with a phone and internet connection and we have a trend in independent contracting. Organizations like FIELD NATION are leading the way when it comes to combining a jobs marketplace with a business … Continue reading Thinking of Going Independent? Here is How To Put a Value on You
Travel website Tnooz and the European Travel Commission recently ran an article with a laundry list of social media recommendations for travel destinations. They scored the top travel locations and found that, in aggregate, they stink at social media. This is surprising since most people love to holiday in exotic and exciting locations, have a … Continue reading 14 Social Recommendations for Travel Destinations
Competitive Intelligence and Business Intelligence Professionals Must Learn to Incorporate Deep web and Social media data into their evaluation and findings. BloomThink’s SWIFT – social web intelligence framework and tactics – program helps companies do just that. Take a look at our Source and Signal table below. This is just a few of the sites … Continue reading SWIFT Source and Signal Table – Updated
These days everything, it seems, is something-as-a-service. Software as a service has become familiar. We use web mail like Gmail, online CRM like Salesforce.com and tools like Quickbooks to mange accounting. Platform as a Service with tools like Amazon AWS, Windows Azure and Rackspace have gained speed. But what about people as a service? People as a … Continue reading People as a Service
The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media is not a technology fad. It’s not just about Facebook or Twitter. Otherwise we’d see those technologies leading the social adoption … Continue reading Social Competitive Intelligence
It is Oracle Open World 2012 and this year the theme is cloud. There are the obligatory 12″c” (the c is for cloud) release announcements. There are the staggering statistics (10,000 Oracle Cloud customers already). At Oracle Open World 2012, the cloud is red. Over the last year Oracle has acquired no fewer than 5 … Continue reading The Red Cloud
Content marketing is an absolutely immense topic. It can span everything from social media to traditional print and mass media and even event marketing. Great content marketing is a grind. Doing it well requires patience, persistence & productivity. To me and my BloomThink customers, content marketing means giving away high quality information, insight & tools … Continue reading 3 Steps To Great Content Marketing
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