Travel website Tnooz and the European Travel Commission recently ran an article with a laundry list of social media recommendations for travel destinations. They scored the top travel locations and found that, in aggregate, they stink at social media. This is surprising since most people love to holiday in exotic and exciting locations, have a … Continue reading 14 Social Recommendations for Travel Destinations
2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012. Therefore we have performed some deep textual … Continue reading Trendspotting 2013
Empathy is the missing piece in your social business strategy. Learn how to use empathy to make it work.
Facebook started rolling out their new “Timeline” today. This is a radical new way for you and others to see your “wall”. Eventually it will be default for all. Right now, you can opt in to get it. When doing so, you have 7 days to review all your old wall posts, photos, updates, links … Continue reading New Facebook Timeline Available
Social Media has exploded in recent years. However the maturity and sophistication with which organizations engage with consumers through the social tools still leaves much to be desired. Executives see this in the lack of social media ROI. Marketers see this in the difficulty of converting fans and followers into advocates and customers. Social CRM … Continue reading Wish You Were Here – Social Consumer Engagement