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Competitive Intelligence and Business Intelligence Professionals Must Learn to Incorporate Deep web and Social media data into their evaluation and findings. BloomThink’s SWIFT – social web intelligence framework and tactics – program helps companies do just that. Take a look at our Source and Signal table below. This is just a few of the sites … Continue reading SWIFT Source and Signal Table – Updated
Businesses desire to augment and amplify their competitive intelligence capability by integrating information from social, web and other publicly available sources. They seeks to develop an internal competency program around the discipline of web intelligence. This program has the goal of producing actionable intelligence using available web, deep web[1], social media and darknet[2] information. To … Continue reading Social Web Intelligence Framework and Tactics
Contract workers, contingent workforce and “solopreneurs” are on the rise. It is not just by a little bit. The combination of a slow economy, technology that lets people work from anywhere and a structural shift in the understanding that work is something you do and not just some place you go is driving changes in … Continue reading Managing Employee Engagement When You Have No Employees
Content marketing is an absolutely immense topic. It can span everything from social media to traditional print and mass media and even event marketing. Great content marketing is a grind. Doing it well requires patience, persistence & productivity. To me and my BloomThink customers, content marketing means giving away high quality information, insight & tools … Continue reading 3 Steps To Great Content Marketing
In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or you can become top of mind by entering with a splash at the right time (data-intensive). The first approach is the … Continue reading Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect
Empathy is the missing piece in your social business strategy. Learn how to use empathy to make it work.
A recent article on UXMovement outlined 8 reasons why people don’t fill out those sign up forms on a website, Facebook page or inside your app. The reasons were what you might expect: fear of getting spammed, fear of insecure data storage or transfer, asking for information that users feel they shouldn’t need to give … Continue reading Your Registration Forms Suck
Gartner says that a social business is one that provides “sustained value” through pulling together “talent, interests, experience, insights and knowledge”. But buried underneath this advice are requirements that must be uncovered if businesses have any hope of putting it to work. We talked about talent and interests before. Let’s take a brief look at … Continue reading Tapping The Expert In All Of Us
Beneath all the social media advice are requirements that must be uncovered if businesses have any hope of putting it to work. Here are real Day-Zero strategies to help you tap into and nurture the interest of your employees, fans and partners.
Talent is vital for successful social business. But tapping into talent takes work, integration and a long view. Here Is what you need to know…
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