The Next Generation of Internet Users

Demographic shifts are important to understand.  They impact buying behavior, social viewpoints and define market needs.  The Baby Boom generation was huge in America – Nearly 72 million.  That generation is now retiring and getting older.  As they do, they are driving much of the debate around health care in the USA.  The next generation, … Continue reading The Next Generation of Internet Users

Trendspotting 2013

2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012.  Therefore we have performed some deep textual … Continue reading Trendspotting 2013

Global Internet Traffic To Quadruple by 2015 – Are You Ready?

It goes without saying that mobile and other non-pc devices are fueling the most rapid increase in web content and traffic ever.  But did you know just how much?  A new report by Mashable and Cisco reveal the scope of this growth and it is simply massive.  More people (aprox 40% of the population of … Continue reading Global Internet Traffic To Quadruple by 2015 – Are You Ready?