Tag Archives: strategy

14 Social Recommendations for Travel Destinations

Travel website Tnooz and the European Travel Commission recently ran an article with a laundry list of social media recommendations for travel destinations.  They scored the top travel locations and found that, in aggregate, they stink at social media.  This is surprising since most people love to holiday in exotic and exciting locations, have a […]

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How To Build A Killer Community – The Experts’ Roundtable

There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums.  But what makes people join up?  What keeps them coming back?  How can you start getting your customer community engaged? We asked five highly credentialed experts about this.  They have practical advice and some profound insights […]

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Oracle To Buy Vitrue – In Depth

Oracle buys Vitrue (pronounced Vi-true) It seems Oracle is getting religion on social…again.  This time they have acquired a multi-tenant SaaS social media management platform firm named Vitrue for a reported but unconfirmed $300M.  The big news with this acquisition is that Vitrue provides the software and analytics for big B2C businesses to management engagement across […]

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Empathy in Social Media

Empathy is the missing piece in your social business strategy. Learn how to use empathy to make it work.

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Your Registration Forms Suck

A recent article on UXMovement outlined 8 reasons why people don’t fill out those sign up forms on a website, Facebook page or inside your app.  The reasons were what you might expect: fear of getting spammed, fear of insecure data storage or transfer, asking for information that users feel they shouldn’t need to give […]

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The Social Media Shift

Here is a presentation I gave at the Rotary Club District Conference Yesterday.  The crowd was very receptive and laughed at all the right spots which is always good. Please contact me if you’d like me to present this to your team, company or club. The notes section contains speaking notes, references and image citations. […]

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The Interest Requirement – Getting Beneath the Advice.

Beneath all the social media advice are requirements that must be uncovered if businesses have any hope of putting it to work. Here are real Day-Zero strategies to help you tap into and nurture the interest of your employees, fans and partners.

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The Talent Code – Cracking Social Business Requirements

Talent is vital for successful social business. But tapping into talent takes work, integration and a long view. Here Is what you need to know…

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3 Lessons From Love for Social Business

  As Spring enters and we remember Valentine’s Day, love is still in the air.  Philosophers and poets have theorized about what it means to be human and to love.  They have defined community, explained empathy and descried the connections we have with each other when we’re in love.  These days it is often social […]

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They’re Watching You. Social Media And Competitive Intelligence

While social media is all the rage for customer engagement and advertising it is also a treasure trove of competitive intelligence. A November study by McKinsey Global found that companies are slowly but steadily increasing their use of social media technologies and social business practices. The most common activities were – Scanning the external social […]

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