The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media is not a technology fad. It’s not just about Facebook or Twitter. Otherwise we’d see those technologies leading the social adoption … Continue reading Social Competitive Intelligence
It is Oracle Open World 2012 and this year the theme is cloud. There are the obligatory 12″c” (the c is for cloud) release announcements. There are the staggering statistics (10,000 Oracle Cloud customers already). At Oracle Open World 2012, the cloud is red. Over the last year Oracle has acquired no fewer than 5 … Continue reading The Red Cloud
Content marketing is an absolutely immense topic. It can span everything from social media to traditional print and mass media and even event marketing. Great content marketing is a grind. Doing it well requires patience, persistence & productivity. To me and my BloomThink customers, content marketing means giving away high quality information, insight & tools … Continue reading 3 Steps To Great Content Marketing
In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or you can become top of mind by entering with a splash at the right time (data-intensive). The first approach is the … Continue reading Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect
The BloomThink social strategy services for Oracle customers help to bridge the gap between internal collaboration managed by Oracle WebCenter and external engagement manged by 3rd party social software like Facebook, Twitter, LinkedIn, Pinterest and others. Click on the image to download the brochure or just get it here (PDF). Contact BloomThink for a quote.
Oracle buys Vitrue (pronounced Vi-true) It seems Oracle is getting religion on social…again. This time they have acquired a multi-tenant SaaS social media management platform firm named Vitrue for a reported but unconfirmed $300M. The big news with this acquisition is that Vitrue provides the software and analytics for big B2C businesses to management engagement across … Continue reading Oracle To Buy Vitrue – In Depth
Talent is vital for successful social business. But tapping into talent takes work, integration and a long view. Here Is what you need to know…