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Here is a quick, real life example for how to estimate your competitor’s event marketing budget and get a hint as to when they’re going to launch a new product or service in 10 steps: 1) List your key competitors. You know your market and the main players in your space so make a list. … Continue reading 10 Steps for Social Competitive Intelligence
Traditional Competitive Intelligence is in a rut. Books, websites, whitepapers and presentations all echo the same techniques and priorities that defined the practice 10 years ago. Research public filings, read credentialed analyst reports, talk to employees and former employees if you can, be careful of blogs they might not be trustworthy. Social media? Be extra … Continue reading Social Competitive Intelligence
Competitive Intelligence and Business Intelligence Professionals Must Learn to Incorporate Deep web and Social media data into their evaluation and findings. BloomThink’s SWIFT – social web intelligence framework and tactics – program helps companies do just that. Take a look at our Source and Signal table below. This is just a few of the sites … Continue reading SWIFT Source and Signal Table – Updated
Businesses desire to augment and amplify their competitive intelligence capability by integrating information from social, web and other publicly available sources. They seeks to develop an internal competency program around the discipline of web intelligence. This program has the goal of producing actionable intelligence using available web, deep web[1], social media and darknet[2] information. To … Continue reading Social Web Intelligence Framework and Tactics
The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media is not a technology fad. It’s not just about Facebook or Twitter. Otherwise we’d see those technologies leading the social adoption … Continue reading Social Competitive Intelligence
While social media is all the rage for customer engagement and advertising it is also a treasure trove of competitive intelligence. A November study by McKinsey Global found that companies are slowly but steadily increasing their use of social media technologies and social business practices. The most common activities were – Scanning the external social … Continue reading They’re Watching You. Social Media And Competitive Intelligence
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