There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums. But what makes people join up? What keeps them coming back? How can you start getting your customer community engaged? We asked five highly credentialed experts about this. They have practical advice and some profound insights … Continue reading How To Build A Killer Community – The Experts’ Roundtable
2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012. Therefore we have performed some deep textual … Continue reading Trendspotting 2013
It is Oracle Open World 2012 and this year the theme is cloud. There are the obligatory 12″c” (the c is for cloud) release announcements. There are the staggering statistics (10,000 Oracle Cloud customers already). At Oracle Open World 2012, the cloud is red. Over the last year Oracle has acquired no fewer than 5 … Continue reading The Red Cloud
For each of the last 3 months database behemoth Oracle has been on a Social Media acquisition spree. In May, they acquired Vitrue. Then in June it was Collective Intellect. Now in July it is Involver. The General Presentation [PDF Warning] is worth a look. The big question is whether this represents 1) a real … Continue reading Oracle’s Summer of Social
In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or you can become top of mind by entering with a splash at the right time (data-intensive). The first approach is the … Continue reading Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect
The BloomThink social strategy services for Oracle customers help to bridge the gap between internal collaboration managed by Oracle WebCenter and external engagement manged by 3rd party social software like Facebook, Twitter, LinkedIn, Pinterest and others. Click on the image to download the brochure or just get it here (PDF). Contact BloomThink for a quote.
Oracle buys Vitrue (pronounced Vi-true) It seems Oracle is getting religion on social…again. This time they have acquired a multi-tenant SaaS social media management platform firm named Vitrue for a reported but unconfirmed $300M. The big news with this acquisition is that Vitrue provides the software and analytics for big B2C businesses to management engagement across … Continue reading Oracle To Buy Vitrue – In Depth