Trendspotting 2013

Dec 2012 HARO Tech Query Word Cloud by BloomThink2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012.  Therefore we have performed some deep textual analytics, data mining and business intelligence operations on forward looking data sets to arrive at the following conclusions.

  1. 2013 is the year business adoption of social media starts in earnest.  For many years, technology and innovation have far outpaced business adoption.  As niche players grew into success over the last 2 years, big business interest in the revenue of thos spaces grew as well.  2012 was a year of many notable social acquisitions by big firms. Facebook bought Instagram, Microsoft bought Yammer, LinkedIn bought SlideShare, Salesforce bought BuddyMedia, Google bought Wildfire, Oracle bought Vitrue, and IBM bought tealeaf to name a few.  Undoubtedly you could name others.  Such acquisitions are leading, rather than trailing, market indicators.  As the big companies buy innovation, expect them to monetize their purchases by driving those social technologies deeper into their customer lists and solution stacks.
  2. 2013 is the year organizations move from infants to juveniles along the maturity spectrum.  While social technologies enjoyed the limelight among marketers and consultants, the rest of the organization yawned and continued with business as usual.  That meant email.  Despite pockets of enlightenment, most businesses are just now dipping their toes into the ocean of social business.  Like toddlers at the beach running towards then away from the surf, they are curious about what is out there and convinced that it is amazing.  Yet, as the 2012 IBM Tech Trend Report demonstrates, they are cautious and fearful as well.  Combine a maturing business user with available technology and 2012 – the year of introduction – completed and the stage is set for businesses to do some growing up.
  3. 2013 is the year big data meets big social content and has a social intelligence baby. The match has already been made.  The sheer power of distributed compute systems like Hadoop when brought to bear on the sheer magnitude of social data produce amazing insights. But outside of some basic ERP optimization or network bandwidth allocation, most businesses have largely been left scratching their heads with what to do with all this new information.  Big data has yet to regularly produce actionable insight from all that information.  2013 is the year that unstructured content is brought into the mix.  The combination will produce a small but promising technology trend – social intelligence.  It will undoubtedly be named something else. And what we mean by “social intelligence” is not the best time to post your tweets.  Rather it is the synthesis of big data intelligence, social CRM, CXM, enterprise knowledge and unstructured data that produces the contextual lens through which business decisions are made.  The burgeoning cloud backup market is getting a handle on all the unstructured content in the business.  As they add indexing, search and sharing to their offerings  – as pioneers such as Digitiliti have already done – the availability of enterprise knowledge will become independent from the snags and barriers known today as “check in pages”.  As APIs and integrations become productized the combination of these centralized knowledgebases with big data warehouses will be tapped by enterprising reporting engines and genius data scientists.  There will be many small niche players in this area in 2013.  But those will be snapped up in 2014 and we’ll see a growth in maturity in social intelligence – or whatever it is called – in 2015.

In closing, the image above is a word cloud that highlights terms from forward looking technology queries posed by journalists looking for help writing their stories.  It covers December, 2012 and more than 7600 words.  If the news is to be believed, 2013 will be a year where business has a deep need for expertise, data, security, people who can execute (make) and information is at the heart of it all.  There is also a proliferation of smaller topics that form a milieu rather than remain on the periphery.  Taken all together, 2013 will be a year of learning to use what we have to drive insight we have always suspected was there.  Cheers!

The Social Media Shift

Here is a presentation I gave at the Rotary Club District Conference Yesterday.  The crowd was very receptive and laughed at all the right spots which is always good.

Please contact me if you’d like me to present this to your team, company or club.

The notes section contains speaking notes, references and image citations.

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Getting Started With SlideShare

SlideShareA colleague recently asked me for some tips on how to use to promote his business process engineering presentations (check out his site).  I ended up with a cool top 10 list of how to get started with  I thought I’d share them with you

1)      Browse!  First thing to do – spend 30 minutes just browsing slide share presentations.  See what you like, what works and what doesn’t.  There are tons of great examples.  If you need a place to start, check out my presentations – some corporate, some personal.

2)      Pictures! People are visual – make your slides visual too. Pictures are good.

3)      Recycling is a NO NO. Your uploaded presentation SHOULD NEVER be the same one you give live.  Your audience is different.

4)      It’s All About The Audience.  Figure out your target audience – are they immediately viewing your presentation right there or are they going to download the presentation and review it later?  Downloaders are typically looking for specific information – make sure it is in the notes, appendix or slides themselves.  Deliver as much information AND ‘how to follow up’ info as you can.  Immediate viewers are intrigued and want to be edu-tained by your presentation.  Hold their attention and tell them a story. People viewing a slide show online are more willing to read and click – so tell a story with images and pictures. More slides are OK.

5)     Kill The Animation!  Kill your slide transitions and then Kill your “build” slides.  Any animation in your slides must go.  It doesn’t work online.  If you have a build slide – burst it into 3 or 4 (or 10) separate slides, each with the incremental “build” difference.  That way, going to the next slide has the effect of “building” the image.

6)      Remember Your 5th Grade English Teacher.  Remember your literature class from Grade School?  It’s important now.  Your presentation is a story.  It should have an intro, rising action, climax and dénouement.

7)     Call To Action. Make sure you have a call to action  – contact me, more information etc.  Make sure that the call to action is immediately possible!  People are more prone to act on a call to action as they are engaged with your presentation.  Don’t make them wait to engage you.  Have a facebook page with a contact form, a website with a contact form, an click to dial or click to email address set up in your SlideShare profile.  MAKE IT EASY for them to reach you.

8)      Webify.  Make it web-ready.  If you’re using Power Point, use the “save as” à “PNG image” à every slide  option.  Then take the exported images (which will be the exact dimension of your slides) and replace each slide’s content with the PNG image of that slide.  This ensures that SlideShare or other services you might be using will render the deck exactly as you see and intend it.  It can also help shrink the size of the deck which facilitates downloading.

9)      Share! Allow others to download your presentation.  This lets them access your content on the go.

10)   Promote It!  Promote your presentation! Embed it in your blog using the “embed code” that slideshare provides to you.  Put it in your website and link to it on your facebook page and linkedIn groups.  Tweet it.  Put a key image from your deck on your Pinterest board.  (what?  You aren’t using pinterest for business?  You should be!)