Tag Archives: cloud

The Red Cloud

It is Oracle Open World 2012 and this year the theme is cloud.  There are the obligatory 12″c” (the c is for cloud) release announcements.  There are the staggering statistics (10,000 Oracle Cloud customers already).  At Oracle Open World 2012, the cloud is red. Over the last year Oracle has acquired no fewer than 5 […]

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Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect

In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or you can become top of mind by entering with a splash at the right time (data-intensive). The first approach is the […]

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Oracle To Buy Vitrue – In Depth

Oracle buys Vitrue (pronounced Vi-true) It seems Oracle is getting religion on social…again.  This time they have acquired a multi-tenant SaaS social media management platform firm named Vitrue for a reported but unconfirmed $300M.  The big news with this acquisition is that Vitrue provides the software and analytics for big B2C businesses to management engagement across […]

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2012 Trends in ECM

2012 is well upon us. But where is the world of enterprise content management technology headed? See what the experts say…

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Evolution in CM – Cloud CM is Agile’s Disruption of Dinosaur Enterprise Content Management

This article originally appeared on CMSWire.  There is an evolution happening in the world of content management.  The giant platform systems that have worked to consolidate every functional permutation into one program are simply too big.  They have so much computational flexibility and capability that they have become unwieldy.  After all, massive flexibility is not […]

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