There are those who claim “email is dead”, “search is dead”, “ECM is dead” and so on. I’ve been guilty of that too. We’re right but it doesn’t matter. Technology is always superseded by better, faster, more disruptive technology. But few businesses are in the business of spending money on the latest and greatest tech. We can … Continue reading Why Your Company Wont Adopt Social Business Technology
2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012. Therefore we have performed some deep textual … Continue reading Trendspotting 2013
Oracle buys Vitrue (pronounced Vi-true) It seems Oracle is getting religion on social…again. This time they have acquired a multi-tenant SaaS social media management platform firm named Vitrue for a reported but unconfirmed $300M. The big news with this acquisition is that Vitrue provides the software and analytics for big B2C businesses to management engagement across … Continue reading Oracle To Buy Vitrue – In Depth
Empathy is the missing piece in your social business strategy. Learn how to use empathy to make it work.
A recent article on UXMovement outlined 8 reasons why people don’t fill out those sign up forms on a website, Facebook page or inside your app. The reasons were what you might expect: fear of getting spammed, fear of insecure data storage or transfer, asking for information that users feel they shouldn’t need to give … Continue reading Your Registration Forms Suck
Here is a presentation I gave at the Rotary Club District Conference Yesterday. The crowd was very receptive and laughed at all the right spots which is always good. Please contact me if you’d like me to present this to your team, company or club. The notes section contains speaking notes, references and image citations. … Continue reading The Social Media Shift
Gartner says that a social business is one that provides “sustained value” through pulling together “talent, interests, experience, insights and knowledge”. But buried underneath this advice are requirements that must be uncovered if businesses have any hope of putting it to work. We talked about talent and interests before. Let’s take a brief look at … Continue reading Tapping The Expert In All Of Us