Is “Prestige” Worth the Cost?

Every year I work with over a hundred optimistic and frightened teenagers as they prepare for their college entrance exams and make plans to apply to the “college of their dreams.” These students often seem to feel the weight of the world on their shoulders and far too much pressure to get into a “good … Continue reading Is “Prestige” Worth the Cost?

10 Steps for Social Competitive Intelligence

Here is a quick, real life example for how to estimate your competitor’s event marketing budget and get a hint as to when they’re going to launch a new product or service in 10 steps: 1)      List your key competitors. You know your market and the main players in your space so make a list. … Continue reading 10 Steps for Social Competitive Intelligence

Social Competitive Intelligence

Traditional Competitive Intelligence is in a rut.  Books, websites, whitepapers and presentations all echo the same techniques and priorities that defined the practice 10 years ago.  Research public filings, read credentialed analyst reports, talk to employees and former employees if you can, be careful of blogs they might not be trustworthy.  Social media?  Be extra … Continue reading Social Competitive Intelligence

Thinking of Going Independent? Here is How To Put a Value on You

Work is increasingly something we DO and less someplace we GO.  Combine employment trends with the ability to deliver expertise from anywhere with a phone and internet connection and we have a trend in independent contracting.  Organizations like FIELD NATION are leading the way when it comes to combining a jobs marketplace with a business … Continue reading Thinking of Going Independent? Here is How To Put a Value on You

14 Social Recommendations for Travel Destinations

Travel website Tnooz and the European Travel Commission recently ran an article with a laundry list of social media recommendations for travel destinations.  They scored the top travel locations and found that, in aggregate, they stink at social media.  This is surprising since most people love to holiday in exotic and exciting locations, have a … Continue reading 14 Social Recommendations for Travel Destinations

SWIFT Source and Signal Table – Updated

Competitive Intelligence and Business Intelligence Professionals Must Learn to Incorporate Deep web and Social media data into their evaluation and findings.  BloomThink’s SWIFT – social web intelligence framework and tactics – program helps companies do just that. Take a look at our Source and Signal table below.  This is just a few of the sites … Continue reading SWIFT Source and Signal Table – Updated

Social Web Intelligence Framework and Tactics

Businesses desire to augment and amplify their competitive intelligence capability by integrating information from social, web and other publicly available sources. They seeks to develop an internal competency program around the discipline of web intelligence. This program has the goal of producing actionable intelligence using available web, deep web[1], social media and darknet[2] information. To … Continue reading Social Web Intelligence Framework and Tactics

How To Build A Killer Community – The Experts’ Roundtable

There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums.  But what makes people join up?  What keeps them coming back?  How can you start getting your customer community engaged? We asked five highly credentialed experts about this.  They have practical advice and some profound insights … Continue reading How To Build A Killer Community – The Experts’ Roundtable