10 Steps for Social Competitive Intelligence

Here is a quick, real life example for how to estimate your competitor’s event marketing budget and get a hint as to when they’re going to launch a new product or service in 10 steps: 1)      List your key competitors. You know your market and the main players in your space so make a list. … Continue reading 10 Steps for Social Competitive Intelligence

Social Competitive Intelligence

Traditional Competitive Intelligence is in a rut.  Books, websites, whitepapers and presentations all echo the same techniques and priorities that defined the practice 10 years ago.  Research public filings, read credentialed analyst reports, talk to employees and former employees if you can, be careful of blogs they might not be trustworthy.  Social media?  Be extra … Continue reading Social Competitive Intelligence

14 Social Recommendations for Travel Destinations

Travel website Tnooz and the European Travel Commission recently ran an article with a laundry list of social media recommendations for travel destinations.  They scored the top travel locations and found that, in aggregate, they stink at social media.  This is surprising since most people love to holiday in exotic and exciting locations, have a … Continue reading 14 Social Recommendations for Travel Destinations

How To Build A Killer Community – The Experts’ Roundtable

There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums.  But what makes people join up?  What keeps them coming back?  How can you start getting your customer community engaged? We asked five highly credentialed experts about this.  They have practical advice and some profound insights … Continue reading How To Build A Killer Community – The Experts’ Roundtable

Managing Employee Engagement When You Have No Employees

Contract workers, contingent workforce and “solopreneurs” are on the rise. It is not just by a little bit.  The combination of a slow economy, technology that lets people work from anywhere and a structural shift in the understanding that work is something you do and not just some place you go is driving changes in … Continue reading Managing Employee Engagement When You Have No Employees

Why Your Company Wont Adopt Social Business Technology

There are those who claim “email is dead”, “search is dead”, “ECM is dead”  and so on.  I’ve been guilty of that too.  We’re right but it doesn’t matter.  Technology is always superseded by better, faster, more disruptive technology.  But few businesses are in the business of spending money on the latest and greatest tech. We can … Continue reading Why Your Company Wont Adopt Social Business Technology

Social Competitive Intelligence

The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media is not a technology fad.  It’s not just about Facebook or Twitter.  Otherwise we’d see those technologies leading the social adoption … Continue reading Social Competitive Intelligence