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How To Align Business Executives and IT Strategists Along A Shared Vision

Information professionals are at the core of the digital transformation. Business leaders are increasingly relying on them to help define strategy and chart the course for the unrelenting progression of the digital transformation. We outlined before how Scott Brinker of the ChiefMarTec blog and featured speaker at the forthcoming ConnectIT conference has written an eBook […]

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The Top 4 Key Concepts Driving Digital Transformation

Organizations from large enterprises to one-man shops are in the midst of a digital transformation.  Some gladly embrace the change. Others resist while still more are so busy keeping up with demand and duty that they risk missing it all together. Nevertheless, it is happening and business leaders need to know what is happening and […]

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Answering the ‘So What’ Question

Blending BI and Social Competitive Intelligence for deep insight into your business. Business intelligence tells you what happened at work. Good business intelligence tells you what is happening now.  Competitive intelligence tells you what your competitors and the market did.  Good competitive intelligence tells you where they’re headed.  Both BI and CI crunch big data […]

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Help IT Understand The Business Impact Of Back End Work To Drive Business Value

A Business Impact Example from the World of Business Intelligence Whether you’re a DBA Wizard or a business user who relies on some mysterious back end where the heavy lifting of computing gets done you are swimming in data.  But all too often the data wranglers we rely upon to keep systems performing under peak […]

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New Independent Oracle Magazine Launches

We’re so proud of Douwe Pieter and the OTECH magazine team for launching a truly independent, deeply expert magazine for Oracle professionals. OTECH is available as a PDF or to print.  Check OTECH out HERE. Content is never paid and only recognized experts are selected/invited.  That means OTECH is fiercely independent and that you can […]

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Fall 2013 Job Trends Show Focus On Maintaining Existing Business Rather Than Growing New Business

Hacking hiring data is a fun hobby.  The trends show activities and may (sometimes) indicate where we’re headed.  Either way, understanding what businesses are looking for gives some insight into what their collaboration and social business needs are (or will be). Looking at the top job titles for the top industries according to Indeed Trends […]

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10 Steps for Social Competitive Intelligence

Here is a quick, real life example for how to estimate your competitor’s event marketing budget and get a hint as to when they’re going to launch a new product or service in 10 steps: 1)      List your key competitors. You know your market and the main players in your space so make a list. […]

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Social Competitive Intelligence

Traditional Competitive Intelligence is in a rut.  Books, websites, whitepapers and presentations all echo the same techniques and priorities that defined the practice 10 years ago.  Research public filings, read credentialed analyst reports, talk to employees and former employees if you can, be careful of blogs they might not be trustworthy.  Social media?  Be extra […]

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14 Social Recommendations for Travel Destinations

Travel website Tnooz and the European Travel Commission recently ran an article with a laundry list of social media recommendations for travel destinations.  They scored the top travel locations and found that, in aggregate, they stink at social media.  This is surprising since most people love to holiday in exotic and exciting locations, have a […]

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SWIFT Source and Signal Table – Updated

Competitive Intelligence and Business Intelligence Professionals Must Learn to Incorporate Deep web and Social media data into their evaluation and findings.  BloomThink’s SWIFT – social web intelligence framework and tactics – program helps companies do just that. Take a look at our Source and Signal table below.  This is just a few of the sites […]

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