SWIFT Source and Signal Table – Updated


Competitive Intelligence and Business Intelligence Professionals Must Learn to Incorporate Deep web and Social media data into their evaluation and findings.  BloomThink’s SWIFT – social web intelligence framework and tactics – program helps companies do just that.

Take a look at our Source and Signal table below.  This is just a few of the sites and tools that can be used by the SWIFT practitioner or any savvy CI or BI professional to help bring meaning and context to the flood of data that is out there.  This is how you create actionable intelligence rather than simply another data report!

Source Signal
Feed Stitcher Site, blog and PR aggregation. http://feedstitch.com/
Yahoo Pipes Graphical tool for combining web sources. http://pipes.yahoo.com/pipes/
SpyFu Competitor Keyword Analysis
Search Monitor monitor competitors, affiliates and trade markets
Google Trends Traffic and GEO trends
FeedCompare Compare numbers (strength) of your subscribers vs your competitors
GroupHigh Monitoring and tracking for your market. Turned around it can deliver keen insight on the competitive marketplace
MySiteGrader website grader Grade your website against your competitor’s sites for the keywords you select. http://www.mysitegrader.com/
socialmention Social media, sentiment, top users, top keywords, top hashtags, top sources.
Addict-o-matic 25 sources for aggregation including RSS feeds, Bing, Google, Google Blog, Flickr, WordPress, YouTube, Technorati
NetVibes Fee based dashboard
Northern Light Search Research aggregator and dashboard
Wildfire Social Monitor Corporate & Market ComparisonsOverall sentiment analysis – trending market perspectives and background context on whether your market views you positively, negatively or ambivalently
LinkedIn Network & Relationships– degrees of separation, network reach, geography, work history, education, competitor connections in network

Competitor Projects – competitor staff areas of responsibility
Competitor Roadmap – job openings and hiring trends as leading indicatorsIP Tips, Drips & FUD – group participation, interaction, surveys & polls participation, publications & patents on profiles.

SlideShare IP Tips, Drips & FUD – marketing focus, roadmap, conference participation, travel & marketing budget (e.g. booth # listed in presentation –> 10K minimum spend), viewing / reach stats, best practices, trends
Facebook Profile Development – targeted likes, hobbies etc of specific person and/or his/her network.  Photos, places, apps, travel conferences etc.
Network & Relationships –
 Degrees of separation, network reach, connections

Competitor Strength  – Likes, Engagement Level, Sentiment, Content Strategy, Effective vs ineffective messaging

Twitter via tools like follwerwonk, NexaMe, Twiangulate, trendsmap.com etc. Profile Development – targeted likes, hobbies etc of specific person and/or his/her network.  Photos, places, apps, travel conferences etc.
Geographic Trends Mapping – for overall market awareness in specific countries and cities (e.g. popular & breaking twitter trends in Shenzhen, Beijing or Nanjing)
Network & Relationships –
RT’s, favorites,travel, interests, influencers,
IP Tips, Drips & FUD – find followers of competitors and co-opt them for counter intelligence or feed FUD
Fierce Medical Devices News Feed – tagged with St. Jude Medical, tagged with Boston Scientific, tagged with Medtronic, tagged with X,
Google Alerts News Feed – tailored alerts for anything Google crawlers pick up.  Dial in sensitivity based on scope of query.
Klout, PeerIndex, EmpireAvenue Marketing & Product – reveal competitor buzz building efforts, enable rapid response.
Profile Development – identify Industry influencers and gravity wells
Google Keywords + Trends Marketing & Product – Trends & Buzz Building.  Keywords & related terms collected then entered into google trends
ThinkWithGoogle.com/insights Market Trends – Research library, primary research, consumer insights
Advanced Search Engine Work
Using Copernic Agent or similar
Profile Development –  [“full target name” +GeographicLocation:website ] narrows in on specific name at specific geography on specific website
IP Tips, Drips & FUD – filetype: search for PDFs and PPTs, allintitle:,allinurl:
Published Journal Search Marketing & product- current trends & focus areas tailored to industry audiences

Profile Development – track authorship and citation trail of published works by targets

Indeed.com/jobtrends Market Trends – hiring as a leading indicator of focus and industry movement
Scribd IP Tips, Drips & FUD – published and available research, papers & presentations
Competition Blogs, Forums & Community Profile DevelopmentIP Tips, Drips & FUDMarketing & Product
Deep Email Miner IP Tips, Drips & FUD – internal email social network mapping to explore nascent social connections buried in an email corpus.
Deep Web Analysis using Maltego, Casefile, Social Network Visualizer, AutoMap, scirus.com, brightplanet or similar Marketing & IT Ecosystem – discover associated IP addresses and TLDs (top level domains), discovery and association engine.
ClipBoard.com WebClipping manual aggregation dashboard tool
OutWit Technologies – http://www.outwit.com Web Scraper programmatic human triggered web scraper for larger data volume collection.  Can export collections to files or SQL
Newsle.com Human Data Feed Aggregator – follow users who are in a network to see what they’re up to.
Pinterest Analysis Tools: PinAlerts Pinpuff Pinerly is good for tracking analytics data on Pinterest

Repinly helps you find influencers

Pinterest is powerful, lots of traffic. Average time on Pinterest approx: 10 minutes, far more than other social sites.These allow you to get a message when someone pins something from your website. You can set up for alerts on competitor sites, too. 
Rapportive search for information online
Disruption Analysis Sources: Crunchbase www.whogotfunded.comSeekingAlpha CORI Business & disruptor informationis a good tool to find information.SEC and other money-related findingsPublic Company Data

Contract Database

www.copyright.gov Copyright and IP search
ThomasNet.com product information on manufactured goods.
Domaintools.com Paid service.  Alerts based on domain registrations.  See competitor domains
www.indeed.com Hire/Fire/Openings  – overarching jobs trend analysis.  Find out who is staffing up
www.similarsites.com –Find out who competes with whom
Boardreader.com Find out what people are talking about. Also searches LinkedIn groups.
www.competemonkey.com  –set up alerts when a competitor’s site changes

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