New Independent Oracle Magazine Launches

We’re so proud of Douwe Pieter and the OTECH magazine team for launching a truly independent, deeply expert magazine for Oracle professionals. OTECH is available as a PDF or to print.  Check OTECH out HERE. Content is never paid and only recognized experts are selected/invited.  That means OTECH is fiercely independent and that you can … Continue reading New Independent Oracle Magazine Launches

Fall 2013 Job Trends Show Focus On Maintaining Existing Business Rather Than Growing New Business

Hacking hiring data is a fun hobby.  The trends show activities and may (sometimes) indicate where we’re headed.  Either way, understanding what businesses are looking for gives some insight into what their collaboration and social business needs are (or will be). Looking at the top job titles for the top industries according to Indeed Trends … Continue reading Fall 2013 Job Trends Show Focus On Maintaining Existing Business Rather Than Growing New Business

SharePoint Slump

Check out the graph from Indeed trends.  Sharepoint job openings / needs are at their lowest point since 2008.  There are several ways to interpret the chart.  It could mean that: 1) we’ve reached sharepoint saturation and business are happily using it with loyal and skillful administrators/developers to keep it running  OR 2) SharepPoint is … Continue reading SharePoint Slump

The Next Generation of Internet Users

Demographic shifts are important to understand.  They impact buying behavior, social viewpoints and define market needs.  The Baby Boom generation was huge in America – Nearly 72 million.  That generation is now retiring and getting older.  As they do, they are driving much of the debate around health care in the USA.  The next generation, … Continue reading The Next Generation of Internet Users

Creativity and Collaboration

There is an unseemly hubris in content and collaboration software. It is the assumption that knowledge and innovation can come out of them.  As if our companies were some sort of orange to be squeezed into a pitcher and served up as a healthy and tasty accompaniment to breakfast.  The trend has a long history … Continue reading Creativity and Collaboration

10 Steps for Social Competitive Intelligence

Here is a quick, real life example for how to estimate your competitor’s event marketing budget and get a hint as to when they’re going to launch a new product or service in 10 steps: 1)      List your key competitors. You know your market and the main players in your space so make a list. … Continue reading 10 Steps for Social Competitive Intelligence

Social Competitive Intelligence

Traditional Competitive Intelligence is in a rut.  Books, websites, whitepapers and presentations all echo the same techniques and priorities that defined the practice 10 years ago.  Research public filings, read credentialed analyst reports, talk to employees and former employees if you can, be careful of blogs they might not be trustworthy.  Social media?  Be extra … Continue reading Social Competitive Intelligence