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People as a Service

These days everything, it seems, is something-as-a-service.  Software as a service has become familiar.  We use web mail like Gmail, online CRM like Salesforce.com and tools like Quickbooks to mange accounting.  Platform as a Service with tools like Amazon AWS, Windows Azure and Rackspace have gained speed. But what about people as a service? People as a […]

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Why Your Company Wont Adopt Social Business Technology

There are those who claim “email is dead”, “search is dead”, “ECM is dead”  and so on.  I’ve been guilty of that too.  We’re right but it doesn’t matter.  Technology is always superseded by better, faster, more disruptive technology.  But few businesses are in the business of spending money on the latest and greatest tech. We can […]

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2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 9,200 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 15 years to get […]

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Trendspotting 2013

2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012.  Therefore we have performed some deep textual […]

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The Value of a Single Social Recommendation

Figuring out the real, dollars and cents value of social media is still a daunting challenge for most businesses.  There are ROI calculators that deduct the cost of electronic self-service from the cost of sales.  There are whitepapers and blog posts and whispered promises by sales people at the end of their fiscal quarter.  But […]

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Social Competitive Intelligence

The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media is not a technology fad.  It’s not just about Facebook or Twitter.  Otherwise we’d see those technologies leading the social adoption […]

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The Red Cloud

It is Oracle Open World 2012 and this year the theme is cloud.  There are the obligatory 12″c” (the c is for cloud) release announcements.  There are the staggering statistics (10,000 Oracle Cloud customers already).  At Oracle Open World 2012, the cloud is red. Over the last year Oracle has acquired no fewer than 5 […]

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3 Steps To Great Content Marketing

Content marketing is an absolutely immense topic.  It can span everything from social media to traditional print and mass media and even event marketing. Great content marketing is a grind.  Doing it well requires patience, persistence & productivity. To me and my BloomThink customers, content marketing means giving away high quality information, insight & tools […]

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The Accidental History of Hadoop

There are two very different types of collaboration; Intentional and Accidental.  Intentional collaboration is focused by a defined team with a shared purpose.  Interactions are marked by introductions, updates, “take a look at this”, “please review…” etc.  Most “collaboration” technology fits this category.  It is boring, line cook kitchen model collaboration.  Read the recipe. Gather […]

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5 Must Have Steps To Combine Big Data and Collaboration

This is not a fluffy-puff collaboration article.  You won’t read about team unity, the importance of open and honest dialogue or flattened org charts.  This is about big data.  This is about the 5 steps you must take if you hope to tap the power of big data and use it drive fundamental improvements in […]

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