Managing Employee Engagement When You Have No Employees

Contract workers, contingent workforce and “solopreneurs” are on the rise. It is not just by a little bit.  The combination of a slow economy, technology that lets people work from anywhere and a structural shift in the understanding that work is something you do and not just some place you go is driving changes in … Continue reading Managing Employee Engagement When You Have No Employees

Wish You Were Here – Social Consumer Engagement

Social Media has exploded in recent years.  However the maturity and sophistication with which organizations engage with consumers through the social tools still leaves much to be desired.  Executives see this in the lack of social media ROI.  Marketers see this in the difficulty of converting fans and followers into advocates and customers. Social CRM … Continue reading Wish You Were Here – Social Consumer Engagement

Putting Business on the Path to Social: The 3 Keys to Community

As businesses embrace social media technologies, the ability to interact with communities has dramatically increased. Enterprise 2.0 may have started as a way of linking people to each other but has quickly expanded into a way to engage entire communities. This is both wonderful and terrible. It is wonderful because of the vast potential that … Continue reading Putting Business on the Path to Social: The 3 Keys to Community