Social Web Intelligence Framework and Tactics

Businesses desire to augment and amplify their competitive intelligence capability by integrating information from social, web and other publicly available sources. They seeks to develop an internal competency program around the discipline of web intelligence. This program has the goal of producing actionable intelligence using available web, deep web[1], social media and darknet[2] information. To … Continue reading Social Web Intelligence Framework and Tactics

People as a Service

These days everything, it seems, is something-as-a-service.  Software as a service has become familiar.  We use web mail like Gmail, online CRM like Salesforce.com and tools like Quickbooks to mange accounting.  Platform as a Service with tools like Amazon AWS, Windows Azure and Rackspace have gained speed. But what about people as a service? People as a … Continue reading People as a Service

Why Your Company Wont Adopt Social Business Technology

There are those who claim “email is dead”, “search is dead”, “ECM is dead”  and so on.  I’ve been guilty of that too.  We’re right but it doesn’t matter.  Technology is always superseded by better, faster, more disruptive technology.  But few businesses are in the business of spending money on the latest and greatest tech. We can … Continue reading Why Your Company Wont Adopt Social Business Technology

Trendspotting 2013

2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012.  Therefore we have performed some deep textual … Continue reading Trendspotting 2013

Social Competitive Intelligence

The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media is not a technology fad.  It’s not just about Facebook or Twitter.  Otherwise we’d see those technologies leading the social adoption … Continue reading Social Competitive Intelligence

The Red Cloud

It is Oracle Open World 2012 and this year the theme is cloud.  There are the obligatory 12″c” (the c is for cloud) release announcements.  There are the staggering statistics (10,000 Oracle Cloud customers already).  At Oracle Open World 2012, the cloud is red. Over the last year Oracle has acquired no fewer than 5 … Continue reading The Red Cloud

Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect

In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or you can become top of mind by entering with a splash at the right time (data-intensive). The first approach is the … Continue reading Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect

Social Strategy Services for Oracle WebCenter

 The BloomThink social strategy services for Oracle customers help to bridge the gap between internal collaboration managed by Oracle WebCenter and external engagement manged by 3rd party social software like Facebook, Twitter, LinkedIn, Pinterest and others.  Click on the image to download the brochure or just get it here (PDF). Contact BloomThink for a quote.

Oracle To Buy Vitrue – In Depth

Oracle buys Vitrue (pronounced Vi-true) It seems Oracle is getting religion on social…again.  This time they have acquired a multi-tenant SaaS social media management platform firm named Vitrue for a reported but unconfirmed $300M.  The big news with this acquisition is that Vitrue provides the software and analytics for big B2C businesses to management engagement across … Continue reading Oracle To Buy Vitrue – In Depth