They’re Watching You. Social Media And Competitive Intelligence

While social media is all the rage for customer engagement and advertising it is also a treasure trove of competitive intelligence. A November study by McKinsey Global found that companies are slowly but steadily increasing their use of social media technologies and social business practices. The most common activities were – Scanning the external social … Continue reading They’re Watching You. Social Media And Competitive Intelligence

New Facebook Timeline Available

Facebook started rolling out their new “Timeline” today.  This is a radical new way for you and others to see your “wall”. Eventually it will be default for all.  Right now, you can opt in to get it. When doing so, you have 7 days to review all your old wall posts, photos, updates, links … Continue reading New Facebook Timeline Available

Put the Business back into Your Social Business

Far too much social business advice is crap.  It’s not that the advice, best practices and top 5 lists are wrong.  It’s just that, too often, they’re not terribly helpful.  Consequently, businesses questioning whether or how to get in on the social business trend end up disenchanted.  A recent UMass and Dartmouth study of social … Continue reading Put the Business back into Your Social Business

Hope and an Intern is Not a Social Media Strategy

It used to be a parody we heard:  When faced with a new technology the old, blue-haired boss says, “Hire some smart young kid as an intern to do that”.  Then business goes on as usual.  Sadly, that parody became real life last week at the Cruise World 2011 conference when someone who should know … Continue reading Hope and an Intern is Not a Social Media Strategy

Wish You Were Here – Social Consumer Engagement

Social Media has exploded in recent years.  However the maturity and sophistication with which organizations engage with consumers through the social tools still leaves much to be desired.  Executives see this in the lack of social media ROI.  Marketers see this in the difficulty of converting fans and followers into advocates and customers. Social CRM … Continue reading Wish You Were Here – Social Consumer Engagement

Oracle WebCenter Changes Product Names Again

UPDATE: Oracle’s Director of Product Management, Michelle Huff confirmed via Twitter that WebCenter Social Network IS WebCenter Social WAS WebCenter Connect.  New look.  Same innovative product.  Right Now there is very little documentation on how Social’s architecture marries up with the rest of the WebCenter stack.  There is this whitepaper that suggests it uses a … Continue reading Oracle WebCenter Changes Product Names Again

An SEO Primer for the Social Media Pro

Social Media strategists are often separated from the SEO and web teams.  This is unfortunate because they seek the same goals – awareness of the web site and engagement with the audience.  SEO has evolved as a sophisticated but largely separate discipline from social media and community development.  As a result the social media strategist … Continue reading An SEO Primer for the Social Media Pro

Social Media Changes and Challenges for SEO

The growth and acceptance of social media and enterprise 2.0 technology has shifted customer expectations for company interaction. Inside the walls of the business these shifts are bringing together two groups who have often remained separate.  SEO strategists traditionally focused on gaining company awareness are now coming together with Social Media experts to better understand … Continue reading Social Media Changes and Challenges for SEO