SWIFT Source and Signal Table – Updated

Competitive Intelligence and Business Intelligence Professionals Must Learn to Incorporate Deep web and Social media data into their evaluation and findings.  BloomThink’s SWIFT – social web intelligence framework and tactics – program helps companies do just that. Take a look at our Source and Signal table below.  This is just a few of the sites … Continue reading SWIFT Source and Signal Table – Updated

Social Web Intelligence Framework and Tactics

Businesses desire to augment and amplify their competitive intelligence capability by integrating information from social, web and other publicly available sources. They seeks to develop an internal competency program around the discipline of web intelligence. This program has the goal of producing actionable intelligence using available web, deep web[1], social media and darknet[2] information. To … Continue reading Social Web Intelligence Framework and Tactics

How To Build A Killer Community – The Experts’ Roundtable

There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums.  But what makes people join up?  What keeps them coming back?  How can you start getting your customer community engaged? We asked five highly credentialed experts about this.  They have practical advice and some profound insights … Continue reading How To Build A Killer Community – The Experts’ Roundtable

Managing Employee Engagement When You Have No Employees

Contract workers, contingent workforce and “solopreneurs” are on the rise. It is not just by a little bit.  The combination of a slow economy, technology that lets people work from anywhere and a structural shift in the understanding that work is something you do and not just some place you go is driving changes in … Continue reading Managing Employee Engagement When You Have No Employees

People as a Service

These days everything, it seems, is something-as-a-service.  Software as a service has become familiar.  We use web mail like Gmail, online CRM like Salesforce.com and tools like Quickbooks to mange accounting.  Platform as a Service with tools like Amazon AWS, Windows Azure and Rackspace have gained speed. But what about people as a service? People as a … Continue reading People as a Service

Why Your Company Wont Adopt Social Business Technology

There are those who claim “email is dead”, “search is dead”, “ECM is dead”  and so on.  I’ve been guilty of that too.  We’re right but it doesn’t matter.  Technology is always superseded by better, faster, more disruptive technology.  But few businesses are in the business of spending money on the latest and greatest tech. We can … Continue reading Why Your Company Wont Adopt Social Business Technology

Trendspotting 2013

2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012.  Therefore we have performed some deep textual … Continue reading Trendspotting 2013

The Value of a Single Social Recommendation

Figuring out the real, dollars and cents value of social media is still a daunting challenge for most businesses.  There are ROI calculators that deduct the cost of electronic self-service from the cost of sales.  There are whitepapers and blog posts and whispered promises by sales people at the end of their fiscal quarter.  But … Continue reading The Value of a Single Social Recommendation

Social Competitive Intelligence

The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media is not a technology fad.  It’s not just about Facebook or Twitter.  Otherwise we’d see those technologies leading the social adoption … Continue reading Social Competitive Intelligence

The Red Cloud

It is Oracle Open World 2012 and this year the theme is cloud.  There are the obligatory 12″c” (the c is for cloud) release announcements.  There are the staggering statistics (10,000 Oracle Cloud customers already).  At Oracle Open World 2012, the cloud is red. Over the last year Oracle has acquired no fewer than 5 … Continue reading The Red Cloud