Oracle Fatwire Integration Q&A Redux

Oracle Q&A

During today’s webcast meeting where Oracle and Fatwire Product Management executives outlined integration plans we had a chance to participate in QA.  While my questions did not get answered many other questions were answered.  In writing.  In the chat window.  Which I was able to capture. (see my writeup on the webinar for my list of questions)  The webinar replay is available here.

You can see the list of Q&A screen captures here: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21.

Here is my take on the Q&A and there were some juicy moments if you read between the lines.

Please note that my interpretation is a gut feeling.  I have no insight into Oracle plans.  I could be wrong.  Swim at your own risk.  No lifeguard on duty.

Question: What’s the difference between SiteStudio and Fatwire?

Money Quote from Oracle: “…Site Studio customers have the flexibility to decide if they want to move to the WebCenter sites offering, maintain their Site Studio deployments, or integrate both solutions.” (emphasis mine)

Billy Interpretation: Got websites – they’re going to have to move to Fatwire eventually.  Site Studio will remain in “WebCenter Content” and be redirected to publishing ECM managed content items to webcenter spaces and portal.  My guess is that it will continue to provide some part of the edit in context capability for Spaces/Portal.  However, WCM (as pure web site/content/experience management) will be redirected to the Fatwire platform.


Question: Is there going to be a migration from a Site Studio site to a Fatwire site?

Money Quote from Oracle: “FatWire’s capabilities will be rolled inot the new WebCenter sites offering…So based on their needs, existing Site Studio customers have the flexibility to decide if they want to move to the WebCenter sites offering, maintain their Site Studio deployments, or integrate both solutions.” (look familiar?  yep it’s the exact word for word quote from Oracle’s answer to the question above.)

Billy Interpretation: No. Partners and SIs rejoice.  Customers cringe.


Question: How do you support 10,000 different devices?

Money Quote from Oracle: “The device a site visitor is using is automatically detected when they go to the site, and the solution uses the WURFL database to understand that specific device’s properties, and then optimizes content, layout and functions of the site in real-time to optimize for that specific device.”

Billy Interpretation: about time.  Device detection and re-rendering has been a big gap with Oracle WCM for a long time.  My guess, though, is that the template developers still have to develop and create rules for all the device families.  I also wonder if that device library is going to be updated with all the new tablet designs etc now that Oracle owns it.  Time will tell.


Question: How does WebCenter Spaces fit into this integration?

Money Quote from Oracle: “…our webcenter portfolio will now enable organizations to have a set of tools to create both marketing driven sites as well as composite applications.”

Billy Interpretation: WebCenter Spaces will be kept separate from WebCenter Sites (fatwire).


Question: How do you see your Inquira purchase fitting into your WEM strategy?

Money Quote from Oracle: “Inquira fits into our broader customer experience management solution”

Billy Interpretation: Um.  We’re not sure.  A different group at Oracle bought Inquira.


Question: …What [is] the status of CS8 and the existing FatWire roadmap?

Money Quote from Oracle: “…the joint [Fatwire / Oracle] team is focused on delivering on this roadmap, in addition to the new integrations we discussed today…[we] will communicate this [detailed overall roadmap] to the Fatwire customers in a webcast in early to mid September.”

Billy Interpretation: Most of it will come out.  Now you know where all those extra R&D investment dollars we talked about are headed.  Stay tuned.


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