Did Oracle Kill Enterprise 2.0?


The Wonder Twins
The Wonder Twins via: http://www.supermanhomepage.com

I mean “ORACLE E2.0” of course.  With the recent acquisition of Fatwire and their combining of the ECM and WebCenter technologies into the new, 4-pillared WebCenter stack, it looks like that might be the case.

Enterprise 2.0 was the overarching banner under which the content management stack and the portal stack sat.  The teams were separate but coordinated.  Now they’re combined. It is natural that they also come under a single branded handle to reflect the tech integration that Oracle has already done (SSXA, Spaces, OnTrack, Framework) and the integration that Oracle plans (sites from the Fatwire technology).

Combine that with their stated goals for integration with ATG, Social CRM, Fusion Apps and (my own personal opinion  – InQuira integration eventually) and you have a new Oracle roadmap for enterprise collaboration and business process integration.  It’s called WebCenter.  We’ll be hearing more of that and less of Oracle E20 I suspect.

The challenge ahead for Oracle is making sure that the more socially understood benefits of “Enterprise 2.0” and it’s offspring “Social Business” are able to attach to the “WebCenter” product set.    My initial gut feel is that it is easier to talk about E20 and Social Business as trends and benefits that are realized in a product – WebCenter – than it is to conflate technology and usage trends (e20) with products (oracle e20).

For a more detailed tech analysis see Arjen Kramer’s CapGemini post on the topic.