Whitepaper: Putting Business on the Path to Social


I am happy to announce that you can now download our whitepaper: Putting Business on the Path to Social (PDF). It is free, no registration wall. But we’d love to hear what you think of it. We’d also love to chat with you about implementing the strategy it outlines at your place of business. So drop us a line in the comments or via email here.

About billycripe

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2 Responses to “Whitepaper: Putting Business on the Path to Social”

  1. It’s good — but too much of the research and rhetoric in the category focuses only on external constituents and communities. The ROI for going social is highest internally — and the guidelines you suggest for external all apply internally, too. Consider crowdsourcing innovation: volume and quality and utility of contributions from internal constituents (who are authentic because known, and whose interests are aligned) trump those from external — though both great! Thanks for the work!

  2. Social Media is the catalyst for boosting employee passion and performance according to John Hagel III from Deloitte & Touche and their research. Explained in the keynotes with the at the E20 conference (http://www.informationweek.com/thebrainyard/e2-boston-2011)

    This is exactly what we talk about in the whitepaper – engage employee communities and boost passion.

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