Putting Business on the Path to Social: 4 Principles for Community Interaction


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In my previous post looked at three keys to community. Understanding how communities operate is vital prior to engaging them. In this article I consider four principles of interaction that businesses on the path to social should internalize as they engage with communities inside and outside their organization.

The four principles of interaction for businesses on the path to social are:

  1. Realize you’re already doing it.
  2. Enable communities in the real world to interact with you virtually.
  3. Enable virtual communities to interact with you in the real world and
  4. Don’t jump in without a strategy — the risks are too great. …

Read the rest of the article over at CMSWire here

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