Putting Business on the Path to Social: The 3 Keys to Community

Community. Creative Commons Attribution: Phil Scoville Flicker http://www.flickr.com/photos/philscoville/1974253508/sizes/s/in/photostream/

As businesses embrace social media technologies, the ability to interact with communities has dramatically increased. Enterprise 2.0 may have started as a way of linking people to each other but has quickly expanded into a way to engage entire communities. This is both wonderful and terrible. It is wonderful because of the vast potential that communities offer in the way of collective wisdom, idea generation, purchasing power and message amplification. It is terrible because of the huge risk that comes along with attempting to engage a community and falling flat. Sometimes the community backlash can be worse than not having done anything in the first place.  …

Read the rest of the article I published over at CMSWire HERE

Don’t forget to check back for part 2!

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