Social Media has exploded in recent years. However the maturity and sophistication with which organizations engage with consumers through the social tools still leaves much to be desired. Executives see this in the lack of social media ROI. Marketers see this in the difficulty of converting fans and followers into advocates and customers. Social CRM … Continue reading Wish You Were Here – Social Consumer Engagement
I am happy to announce that you can now download our whitepaper: Putting Business on the Path to Social (PDF). It is free, no registration wall. But we’d love to hear what you think of it. We’d also love to chat with you about implementing the strategy it outlines at your place of business. So … Continue reading Whitepaper: Putting Business on the Path to Social
It goes without saying that mobile and other non-pc devices are fueling the most rapid increase in web content and traffic ever. But did you know just how much? A new report by Mashable and Cisco reveal the scope of this growth and it is simply massive. More people (aprox 40% of the population of … Continue reading Global Internet Traffic To Quadruple by 2015 – Are You Ready?
In my previous post looked at three keys to community. Understanding how communities operate is vital prior to engaging them. In this article I consider four principles of interaction that businesses on the path to social should internalize as they engage with communities inside and outside their organization. The four principles of interaction for businesses … Continue reading Putting Business on the Path to Social: 4 Principles for Community Interaction
As businesses embrace social media technologies, the ability to interact with communities has dramatically increased. Enterprise 2.0 may have started as a way of linking people to each other but has quickly expanded into a way to engage entire communities. This is both wonderful and terrible. It is wonderful because of the vast potential that … Continue reading Putting Business on the Path to Social: The 3 Keys to Community