5 Must Have Steps To Combine Big Data and Collaboration

This is not a fluffy-puff collaboration article.  You won’t read about team unity, the importance of open and honest dialogue or flattened org charts.  This is about big data.  This is about the 5 steps you must take if you hope to tap the power of big data and use it drive fundamental improvements in … Continue reading 5 Must Have Steps To Combine Big Data and Collaboration

Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect

In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or you can become top of mind by entering with a splash at the right time (data-intensive). The first approach is the … Continue reading Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect