Presentation from the Space150 team. Mobile devices are how people engage with information online. Is your business assuming online engagement starts at a desk? If so, you’re wrong.
It goes without saying that mobile and other non-pc devices are fueling the most rapid increase in web content and traffic ever. But did you know just how much? A new report by Mashable and Cisco reveal the scope of this growth and it is simply massive. More people (aprox 40% of the population of Earth) will be online – connected through multiple devices (more than 5 per person in North America!)
“By 2015, there will be an average of 5.8 devices per person in North America… On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices.”
I wrote back in February on CMSWire that mobility trends are driving user engagement with online information. The data back up those findings but at a scope that was much bigger than previously realized. All this means that your business must have a strategy for creating, curating and orchestrating your online content, social presence and audience engagement. That’s where BloomThink can help.
The research goes on to point out that those devices are more than just smartphones and tablets (though those count strongly). It also includes e-readers and internet-enabled television sets that include their own app-store like capabilities. Wondering what to watch tonight? Simply browse to your INVENI app on your TV and get the latest targeted recommendations from your network. These trends point to exciting times for us.