Tag Archives: demographics

The Next Generation of Internet Users

Demographic shifts are important to understand.  They impact buying behavior, social viewpoints and define market needs.  The Baby Boom generation was huge in America – Nearly 72 million.  That generation is now retiring and getting older.  As they do, they are driving much of the debate around health care in the USA.  The next generation, […]

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Millennials Challenge Boomers On Enterprise Software

Millennials have overtaken Boomers as the biggest generation in US history. Their beliefs and expectations on tech, tools and work habits represent a tectonic shift in enterprise software. Boomers be warned.

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