Demographic shifts are important to understand. They impact buying behavior, social viewpoints and define market needs. The Baby Boom generation was huge in America – Nearly 72 million. That generation is now retiring and getting older. As they do, they are driving much of the debate around health care in the USA. The next generation, … Continue reading The Next Generation of Internet Users
Millennials have overtaken Boomers as the biggest generation in US history. Their beliefs and expectations on tech, tools and work habits represent a tectonic shift in enterprise software. Boomers be warned.