Oracle’s Summer of Social

For each of the last 3 months database behemoth Oracle has been on a Social Media acquisition spree.  In May, they acquired Vitrue.  Then in June it was Collective Intellect.  Now in July it is Involver. The General Presentation [PDF Warning] is worth a look. The big question is whether this represents 1) a real … Continue reading Oracle’s Summer of Social

Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect

In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or you can become top of mind by entering with a splash at the right time (data-intensive). The first approach is the … Continue reading Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect