I am happy to announce that you can now download our whitepaper: Putting Business on the Path to Social (PDF). It is free, no registration wall. But we’d love to hear what you think of it. We’d also love to chat with you about implementing the strategy it outlines at your place of business. So drop us a line in the comments or via email here.
As businesses embrace social media technologies, the ability to interact with communities has dramatically increased. Enterprise 2.0 may have started as a way of linking people to each other but has quickly expanded into a way to engage entire communities. This is both wonderful and terrible. It is wonderful because of the vast potential that communities offer in the way of collective wisdom, idea generation, purchasing power and message amplification. It is terrible because of the huge risk that comes along with attempting to engage a community and falling flat. Sometimes the community backlash can be worse than not having done anything in the first place. …
Read the rest of the article I published over at CMSWire HERE
Don’t forget to check back for part 2!