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2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012. Therefore we have performed some deep textual … Continue reading Trendspotting 2013
The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media is not a technology fad. It’s not just about Facebook or Twitter. Otherwise we’d see those technologies leading the social adoption … Continue reading Social Competitive Intelligence
It is Oracle Open World 2012 and this year the theme is cloud. There are the obligatory 12″c” (the c is for cloud) release announcements. There are the staggering statistics (10,000 Oracle Cloud customers already). At Oracle Open World 2012, the cloud is red. Over the last year Oracle has acquired no fewer than 5 … Continue reading The Red Cloud
Content marketing is an absolutely immense topic. It can span everything from social media to traditional print and mass media and even event marketing. Great content marketing is a grind. Doing it well requires patience, persistence & productivity. To me and my BloomThink customers, content marketing means giving away high quality information, insight & tools … Continue reading 3 Steps To Great Content Marketing
There are two very different types of collaboration; Intentional and Accidental. Intentional collaboration is focused by a defined team with a shared purpose. Interactions are marked by introductions, updates, “take a look at this”, “please review…” etc. Most “collaboration” technology fits this category. It is boring, line cook kitchen model collaboration. Read the recipe. Gather … Continue reading The Accidental History of Hadoop
This is not a fluffy-puff collaboration article. You won’t read about team unity, the importance of open and honest dialogue or flattened org charts. This is about big data. This is about the 5 steps you must take if you hope to tap the power of big data and use it drive fundamental improvements in … Continue reading 5 Must Have Steps To Combine Big Data and Collaboration
For each of the last 3 months database behemoth Oracle has been on a Social Media acquisition spree. In May, they acquired Vitrue. Then in June it was Collective Intellect. Now in July it is Involver. The General Presentation [PDF Warning] is worth a look. The big question is whether this represents 1) a real … Continue reading Oracle’s Summer of Social
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