Oracle Fatwire Integration Q&A Redux


Oracle Q&A

During today’s webcast meeting where Oracle and Fatwire Product Management executives outlined integration plans we had a chance to participate in QA.  While my questions did not get answered many other questions were answered.  In writing.  In the chat window.  Which I was able to capture. (see my writeup on the webinar for my list of questions)  The webinar replay is available here.

You can see the list of Q&A screen captures here: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21.

Here is my take on the Q&A and there were some juicy moments if you read between the lines.

Please note that my interpretation is a gut feeling.  I have no insight into Oracle plans.  I could be wrong.  Swim at your own risk.  No lifeguard on duty.

Question: What’s the difference between SiteStudio and Fatwire?

Money Quote from Oracle: “…Site Studio customers have the flexibility to decide if they want to move to the WebCenter sites offering, maintain their Site Studio deployments, or integrate both solutions.” (emphasis mine)

Billy Interpretation: Got websites – they’re going to have to move to Fatwire eventually.  Site Studio will remain in “WebCenter Content” and be redirected to publishing ECM managed content items to webcenter spaces and portal.  My guess is that it will continue to provide some part of the edit in context capability for Spaces/Portal.  However, WCM (as pure web site/content/experience management) will be redirected to the Fatwire platform.


Question: Is there going to be a migration from a Site Studio site to a Fatwire site?

Money Quote from Oracle: “FatWire’s capabilities will be rolled inot the new WebCenter sites offering…So based on their needs, existing Site Studio customers have the flexibility to decide if they want to move to the WebCenter sites offering, maintain their Site Studio deployments, or integrate both solutions.” (look familiar?  yep it’s the exact word for word quote from Oracle’s answer to the question above.)

Billy Interpretation: No. Partners and SIs rejoice.  Customers cringe.


Question: How do you support 10,000 different devices?

Money Quote from Oracle: “The device a site visitor is using is automatically detected when they go to the site, and the solution uses the WURFL database to understand that specific device’s properties, and then optimizes content, layout and functions of the site in real-time to optimize for that specific device.”

Billy Interpretation: about time.  Device detection and re-rendering has been a big gap with Oracle WCM for a long time.  My guess, though, is that the template developers still have to develop and create rules for all the device families.  I also wonder if that device library is going to be updated with all the new tablet designs etc now that Oracle owns it.  Time will tell.


Question: How does WebCenter Spaces fit into this integration?

Money Quote from Oracle: “…our webcenter portfolio will now enable organizations to have a set of tools to create both marketing driven sites as well as composite applications.”

Billy Interpretation: WebCenter Spaces will be kept separate from WebCenter Sites (fatwire).


Question: How do you see your Inquira purchase fitting into your WEM strategy?

Money Quote from Oracle: “Inquira fits into our broader customer experience management solution”

Billy Interpretation: Um.  We’re not sure.  A different group at Oracle bought Inquira.


Question: …What [is] the status of CS8 and the existing FatWire roadmap?

Money Quote from Oracle: “…the joint [Fatwire / Oracle] team is focused on delivering on this roadmap, in addition to the new integrations we discussed today…[we] will communicate this [detailed overall roadmap] to the Fatwire customers in a webcast in early to mid September.”

Billy Interpretation: Most of it will come out.  Now you know where all those extra R&D investment dollars we talked about are headed.  Stay tuned.


About billycripe @billycripe

8 Responses to “Oracle Fatwire Integration Q&A Redux”

  1. Hi Billy,

    I agree with much of your comment but I think there is another aspect that has not been addressed.

    Stellent used to promote SSPU (remember that)….when the content needed to be published for web sites that needed maximum speed from resolved HTML, etc. There was also Content Publisher for the creation of web sites by converting “Word” documents.

    The dual approach of Site Studio for “Simple” information sites and Fatwire for WEM sites, seems like the same complex message and that is not to mention the whole “Portal” context. There is a real issue for customers and partners …too many products / technologies.

    I think the scale of the change for many Site Studio customers will cause tem to look at alternatives. I believe there are a number of Site Studio customers who have not upgrade to 11g due to the scale of the change. The situation for those customers is going to get worse as things look now.


    • This is a very important issue you point out and one I am dealing with right now. The question on whether or not to upgrade to 11g and go through a full re-platform for their websites is a huge concern in and of itself. Add to that the possibility of having to do it again to move to a fatwire platform and it is downright infuriating. However, the alternatives don’t seem that much better.

      To be fair to Oracle, the issue for them isn’t that they’re “making” anyone re-platform but rather that they’re not committing to one technology and bringing it forward. It is similar to renting an apartment (flat for you UK blokes) and the landlord decides to buy a bigger/prettier building and stop replacing your carpet every year. Sure, he’ll still shampoo the carpet every year and even have new patches sewn in if normal wear and tear causes a hole. But the level of service you’ve come to expect has changed. Of course, you can opt to buy into the new building too – and that is exactly what he’s hoping for…

  2. you take screenshots of the Q&A session, and then poke at them for their carefully worded response? 😉

    I think you’re close, but there’s a few possibilities for co-mingling as opposed to forced upgrades:

    • I was poking because 1) it looks like the response was drafted ahead of time and 2) it doesn’t answer the question. I like your blog post and everyone should take a look at it. However, you make the same point as I do: Site Studio websites can continue on as is but it appears that Oracle is putting their web site management eggs into the Fatwire basket.

      The reprieve is that there is likely to be a good chunk of time before that really sets in. Furthermore, the “bi-directional” adapter between UCM and Fatwire will help with the ability to surface core content items (images, videos, documents and such) in Fatwire sites – just like you can surface them in WebCenter spaces or Applications.

      However, I and others (*customers*) am still skeptical that Fatwire will be able to read and render Site Studio region templates, idoc design logic or HCS* files. Those will likely need to stay until end of life in Site Studio sites or be rewritten in Fatwire JSP/XML.

      Overall, the eventual move away from IDOC design logic is not a bad thing. But that bit of “take your medicine” -when it finally arrives – is not likely to be a pleasant experience for many.

  3. Oh…my question has been answered hehe….the 1st question about marketing differente between Fatwire and SiteStudio .



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