Billy Cripe the founder and Principal BloomThinker of BloomThink a social media & E2.0 strategy consultancy. Billy is an Oracle E2.0 ACE. He is author of the book "Two Types of Collaboration and Ten Requirements for Using Them" (2010 Smashwords) and co-author of the book "Reshaping Your Business With Web 2.0" (2008 McGraw-Hill). He has held positions ranging from Vice President of Marketing, Director of Enterprise 2.0 Product Management, Director of Sales Enablement and Consultant. He is a recognized speaker, author and evangelist for Enterprise 2.0 and social computing. Follow him on twitter: @billycripe and his blog http://bloomthink.com