Tag Archives: acquisition

Social Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect

In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or you can become top of mind by entering with a splash at the right time (data-intensive). The first approach is the […]

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Oracle To Buy Vitrue – In Depth

Oracle buys Vitrue (pronounced Vi-true) It seems Oracle is getting religion on social…again.  This time they have acquired a multi-tenant SaaS social media management platform firm named Vitrue for a reported but unconfirmed $300M.  The big news with this acquisition is that Vitrue provides the software and analytics for big B2C businesses to management engagement across […]

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UPDATE: Oracle’s FatWire Acquisition Round Up

========= UPDATE =============== This is a response to Laurence Hart’s commentary on Word of Pie blog that may be found here. I think that the WEM and widget capabilities of FatWire complement (read: fill the gaps) the in the ECM / WebCenter stack.  Oracle’s story around how to do that natively was much more about […]

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