Travel website Tnooz and the European Travel Commission recently ran an article with a laundry list of social media recommendations for travel destinations. They scored the top travel locations and found that, in aggregate, they stink at social media. This is surprising since most people love to holiday in exotic and exciting locations, have a […]
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SWIFT Source and Signal Table
May 3, 2013 
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Competitive Intelligence and Business Intelligence Professionals Must Learn to Incorporate Deep web and Social media data into their evaluation and findings. BloomThink’s SWIFT – social web intelligence framework and tactics – program helps companies do just that. Take a look at our Source and Signal table below. This is just a few of the sites […]
Read moreSocial Web Intelligence Framework and Tactics
May 3, 2013 Comments Off
Businesses desire to augment and amplify their competitive intelligence capability by integrating information from social, web and other publicly available sources. They seeks to develop an internal competency program around the discipline of web intelligence. This program has the goal of producing actionable intelligence using available web, deep web[1], social media and darknet[2] information. To […]
Read morePeople as a Service
February 15, 2013 Comments Off
These days everything, it seems, is something-as-a-service. Software as a service has become familiar. We use web mail like Gmail, online CRM like Salesforce.com and tools like Quickbooks to mange accounting. Platform as a Service with tools like Amazon AWS, Windows Azure and Rackspace have gained speed. But what about people as a service? People as a […]
Read moreWhy Your Company Wont Adopt Social Business Technology
January 21, 2013 Comments Off
There are those who claim “email is dead”, “search is dead”, “ECM is dead” and so on. I’ve been guilty of that too. We’re right but it doesn’t matter. Technology is always superseded by better, faster, more disruptive technology. But few businesses are in the business of spending money on the latest and greatest tech. We can […]
Read moreTrendspotting 2013
December 19, 2012 1 Comment
2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012. Therefore we have performed some deep textual […]
Read moreSocial Competitive Intelligence
October 9, 2012 Comments Off
The flip side of all the advances is social media marketing is a substantial increase in competitive intelligence capability. First 3 facts for foundation: 1) It should be clear by now that social media is not a technology fad. It’s not just about Facebook or Twitter. Otherwise we’d see those technologies leading the social adoption […]
Read moreThe Red Cloud
October 2, 2012 Comments Off
It is Oracle Open World 2012 and this year the theme is cloud. There are the obligatory 12″c” (the c is for cloud) release announcements. There are the staggering statistics (10,000 Oracle Cloud customers already). At Oracle Open World 2012, the cloud is red. Over the last year Oracle has acquired no fewer than 5 […]
Read moreSocial Listening vs Traditional Marketing – Understanding The Oracle Acquisition of Collective Intellect
June 19, 2012 1 Comment
In the world of impulse consumerism you can attempt to stay top of mind through saturation marketing (expensive) or you can compel a transaction with artificial limits on deals, quantities or geographies (difficult) or you can become top of mind by entering with a splash at the right time (data-intensive). The first approach is the […]
Read moreSocial Strategy Services for Oracle WebCenter
June 13, 2012 Comments Off
The BloomThink social strategy services for Oracle customers help to bridge the gap between internal collaboration managed by Oracle WebCenter and external engagement manged by 3rd party social software like Facebook, Twitter, LinkedIn, Pinterest and others. Click on the image to download the brochure or just get it here (PDF). Contact BloomThink for a quote.
Read moreAbout Billy
Billy Cripe
Social Media & Enterprise 2.0 Maven
Billy Cripe the founder and Principal BloomThinker of BloomThink a social media & E2.0 strategy consultancy. Billy is an Oracle E2.0 ACE. He is author of the book "Two Types of Collaboration and Ten Requirements for Using Them" (2010 Smashwords) and co-author of the book "Reshaping Your Business With Web 2.0" (2008 McGraw-Hill). He has held positions ranging from Vice President of Marketing, Director of Enterprise 2.0 Product Management, Director of Sales Enablement and Consultant. He is a recognized speaker, author and evangelist for Enterprise 2.0 and social computing. Follow him on twitter: @billycripe and his blog http://bloomthink.com
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