Competitive Intelligence and Business Intelligence Professionals Must Learn to Incorporate Deep web and Social media data into their evaluation and findings. BloomThink’s SWIFT – social web intelligence framework and tactics – program helps companies do just that. Take a look at our Source and Signal table below. This is just a few of the sites […]
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People as a Service
February 15, 2013 
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These days everything, it seems, is something-as-a-service. Software as a service has become familiar. We use web mail like Gmail, online CRM like Salesforce.com and tools like Quickbooks to mange accounting. Platform as a Service with tools like Amazon AWS, Windows Azure and Rackspace have gained speed. But what about people as a service? People as a […]
Read moreWhy Your Company Wont Adopt Social Business Technology
January 21, 2013 Comments Off
There are those who claim “email is dead”, “search is dead”, “ECM is dead” and so on. I’ve been guilty of that too. We’re right but it doesn’t matter. Technology is always superseded by better, faster, more disruptive technology. But few businesses are in the business of spending money on the latest and greatest tech. We can […]
Read moreTrendspotting 2013
December 19, 2012 1 Comment
2012 is gone and there are plenty of entertaining and profound retrospectives from Google’s Zeitgeist 2012 to your very own Facebook year in review. But it is much more interesting to look ahead and anticipate where the market will go based on the trajectory established in late 2012. Therefore we have performed some deep textual […]
Read moreOracle To Buy Vitrue – In Depth
May 23, 2012 2 Comments
Oracle buys Vitrue (pronounced Vi-true) It seems Oracle is getting religion on social…again. This time they have acquired a multi-tenant SaaS social media management platform firm named Vitrue for a reported but unconfirmed $300M. The big news with this acquisition is that Vitrue provides the software and analytics for big B2C businesses to management engagement across […]
Read moreEmpathy in Social Media
May 1, 2012 Comments Off
Empathy is the missing piece in your social business strategy. Learn how to use empathy to make it work.
Read moreYour Registration Forms Suck
April 18, 2012 1 Comment
A recent article on UXMovement outlined 8 reasons why people don’t fill out those sign up forms on a website, Facebook page or inside your app. The reasons were what you might expect: fear of getting spammed, fear of insecure data storage or transfer, asking for information that users feel they shouldn’t need to give […]
Read moreThe Social Media Shift
April 14, 2012 Comments Off
Here is a presentation I gave at the Rotary Club District Conference Yesterday. The crowd was very receptive and laughed at all the right spots which is always good. Please contact me if you’d like me to present this to your team, company or club. The notes section contains speaking notes, references and image citations. […]
Read moreTapping The Expert In All Of Us
April 4, 2012 Comments Off
Gartner says that a social business is one that provides “sustained value” through pulling together “talent, interests, experience, insights and knowledge”. But buried underneath this advice are requirements that must be uncovered if businesses have any hope of putting it to work. We talked about talent and interests before. Let’s take a brief look at […]
Read more5 Reasons QR Codes TOP NFC and Image Recognition
March 23, 2012 1 Comment
QR codes, those blocky squares of encoded information, have received a drubbing in the media lately. This is due to an appalling failure of businesses to use them correctly and a lack of design creativity that is simply lazy. Flying to speak to a conference in San Francisco earlier this week I counted 21 QR […]
Read moreAbout Billy
Billy Cripe
Social Media & Enterprise 2.0 Maven
Billy Cripe the founder and Principal BloomThinker of BloomThink a social media & E2.0 strategy consultancy. Billy is an Oracle E2.0 ACE. He is author of the book "Two Types of Collaboration and Ten Requirements for Using Them" (2010 Smashwords) and co-author of the book "Reshaping Your Business With Web 2.0" (2008 McGraw-Hill). He has held positions ranging from Vice President of Marketing, Director of Enterprise 2.0 Product Management, Director of Sales Enablement and Consultant. He is a recognized speaker, author and evangelist for Enterprise 2.0 and social computing. Follow him on twitter: @billycripe and his blog http://bloomthink.com
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