Archive by Author

Shifts in Collaboration Mirror Shifts in SEO

Collaboration requires more than the people on your team. The future of collaboration has moved beyond top-down task assignment and required participation with set deliverables. Instead it increasingly relies upon two key items: the serendipity of finding content and expertise that is just right, right now, and the willingness of people to exchange their time […]

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Secrets to Social Media Marketing

Tips for small businesses looking to market themselves on social media: The cadence of your engagement on social media is important. Keep your posts, updates, and engagement regular and relevant.  To keep it regular I use a social media recipe that lists the social media channels we will target for a particular campaign (e.g. blog, […]

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Answering the ‘So What’ Question

Blending BI and Social Competitive Intelligence for deep insight into your business. Business intelligence tells you what happened at work. Good business intelligence tells you what is happening now.  Competitive intelligence tells you what your competitors and the market did.  Good competitive intelligence tells you where they’re headed.  Both BI and CI crunch big data […]

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Help IT Understand The Business Impact Of Back End Work To Drive Business Value

A Business Impact Example from the World of Business Intelligence Whether you’re a DBA Wizard or a business user who relies on some mysterious back end where the heavy lifting of computing gets done you are swimming in data.  But all too often the data wranglers we rely upon to keep systems performing under peak […]

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New Independent Oracle Magazine Launches

We’re so proud of Douwe Pieter and the OTECH magazine team for launching a truly independent, deeply expert magazine for Oracle professionals. OTECH is available as a PDF or to print.  Check OTECH out HERE. Content is never paid and only recognized experts are selected/invited.  That means OTECH is fiercely independent and that you can […]

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Fall 2013 Job Trends Show Focus On Maintaining Existing Business Rather Than Growing New Business

Hacking hiring data is a fun hobby.  The trends show activities and may (sometimes) indicate where we’re headed.  Either way, understanding what businesses are looking for gives some insight into what their collaboration and social business needs are (or will be). Looking at the top job titles for the top industries according to Indeed Trends […]

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SharePoint Slump

Check out the graph from Indeed trends.  Sharepoint job openings / needs are at their lowest point since 2008.  There are several ways to interpret the chart.  It could mean that: 1) we’ve reached sharepoint saturation and business are happily using it with loyal and skillful administrators/developers to keep it running  OR 2) SharepPoint is […]

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The Next Generation of Internet Users

Demographic shifts are important to understand.  They impact buying behavior, social viewpoints and define market needs.  The Baby Boom generation was huge in America – Nearly 72 million.  That generation is now retiring and getting older.  As they do, they are driving much of the debate around health care in the USA.  The next generation, […]

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Creativity and Collaboration

There is an unseemly hubris in content and collaboration software. It is the assumption that knowledge and innovation can come out of them.  As if our companies were some sort of orange to be squeezed into a pitcher and served up as a healthy and tasty accompaniment to breakfast.  The trend has a long history […]

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10 Steps for Social Competitive Intelligence

Here is a quick, real life example for how to estimate your competitor’s event marketing budget and get a hint as to when they’re going to launch a new product or service in 10 steps: 1)      List your key competitors. You know your market and the main players in your space so make a list. […]

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